8 Underrated Mexican Cities That Will Steal Your Heart
Discover eight underrated cities in Mexico, each offering unique charm, culture, and attractions. From colonial architecture to vibrant markets and stunning landscapes, these hidden gems offer unforgettable experiences.
When it comes to Mexico, most travelers immediately think of the bustling streets of Mexico City, the picturesque beaches of Cancun, or the colorful alleys of Guanajuato. However, beyond these famous spots lies a plethora of underrated cities that embody Mexico's rich culture, history, and natural beauty. These cities offer everything from stunning colonial architecture and mouthwatering cuisine to unique traditions and breathtaking landscapes. Let’s take a deep dive into eight of Mexico's most underrated cities that deserve a spot on your travel list.
1. Mérida: The White City of the Yucatán
Often overshadowed by its coastal neighbors like Cancun and Playa del Carmen, Mérida is the cultural heart of the Yucatán Peninsula. Known as the "White City" due to its many white limestone buildings, Mérida is a vibrant blend of colonial charm, indigenous heritage, and a thriving arts scene.
Why It’s Underrated:
Many travelers use Mérida as a mere pit stop on their way to Chichen Itzá or other Mayan ruins. However, the city itself offers an array of experiences, from its stunning historic center, filled with pastel-colored mansions, to its bustling markets showcasing traditional Yucatecan handicrafts.
What to Do:
- Explore the Plaza Grande: The heart of Mérida, this square is surrounded by important landmarks like the Mérida Cathedral and the Palacio de Gobierno. Take a leisurely stroll to soak in the city’s vibrant atmosphere.
- Cenote Adventures: Mérida is surrounded by beautiful cenotes (natural sinkholes), perfect for a refreshing swim.
- Feast on Yucatecan Cuisine: Don’t miss local dishes like cochinita pibil (slow-roasted pork) or sopa de lima (lime soup).
2. Oaxaca City: A Culinary and Cultural Mecca
While Oaxaca has been gaining popularity among foodies and culture enthusiasts, it remains lesser-known compared to Mexico’s biggest cities. Nestled in the valley of the Sierra Madre, Oaxaca is a vibrant tapestry of indigenous cultures, colonial architecture, and some of the best food in Mexico.
Why It’s Underrated:
Despite its UNESCO World Heritage status, many tourists overlook Oaxaca City for the likes of Mexico City or Tulum. However, its unique mix of traditional markets, art galleries, and stunning nearby archaeological sites like Monte Albán make it a standout destination.
What to Do:
- Visit the Mercado de Benito Juárez: This bustling market offers a sensory overload of colors, smells, and tastes, from mole sauces to handwoven textiles.
- Take a Mezcal Tour: Oaxaca is the birthplace of mezcal. Visit local distilleries and sip on this smoky spirit while learning about its production process.
- Experience Guelaguetza: If you visit in July, you can witness this vibrant indigenous festival filled with music, dance, and traditional costumes.
3. Querétaro: The Rising Star of Central Mexico
Querétaro is a city that seems to have it all: a beautifully preserved colonial center, a burgeoning wine region, and a vibrant arts scene. Despite its proximity to Mexico City, Querétaro remains off the radar for many international travelers.
Why It’s Underrated:
Querétaro often gets overshadowed by nearby hotspots like San Miguel de Allende and Guanajuato. However, its UNESCO-listed historic center, filled with baroque churches, quaint plazas, and colorful facades, is just as enchanting.
What to Do:
- Explore the Aqueduct: One of the city’s most iconic landmarks, the aqueduct is an impressive feat of colonial engineering that once brought water to the city.
- Wine and Cheese Route: Querétaro is one of Mexico’s up-and-coming wine regions. Tour local vineyards and enjoy artisanal cheeses in picturesque settings.
- Art Scene: The city’s burgeoning arts scene includes numerous galleries, theaters, and museums. The Museo de Arte de Querétaro, housed in a former convent, showcases a stunning collection of colonial and modern art.
4. San Luis Potosí: A City of Contrasts
San Luis Potosí, once a prosperous mining city, is now a vibrant cultural hub that beautifully blends old and new. With its neoclassical architecture, thriving arts scene, and proximity to natural wonders, San Luis Potosí offers a little bit of everything.
Why It’s Underrated:
Despite its rich history and vibrant cultural scene, San Luis Potosí often gets overlooked in favor of nearby Guanajuato or Zacatecas. However, its unique mix of architectural styles and colorful festivals make it well worth a visit.
What to Do:
- Stroll Through the Historic Center: The Plaza de Armas is surrounded by impressive buildings like the Metropolitan Cathedral and the Government Palace, showcasing intricate neoclassical designs.
- Visit the Edward James Surrealist Garden (Las Pozas): A short drive from the city, this bizarre and beautiful garden features surrealist sculptures set amidst lush jungle.
- Semana Santa Celebrations: San Luis Potosí hosts one of the most unique Holy Week celebrations in Mexico, with a mesmerizing Procession of Silence.
5. Morelia: The Pink Stone City
With its pink stone buildings, baroque churches, and wide avenues, Morelia is a city that feels like it’s been plucked straight out of a period film. The capital of the state of Michoacán, Morelia boasts a stunning historic center that has earned it UNESCO World Heritage status.
Why It’s Underrated:
Despite its beauty and cultural significance, Morelia is often overlooked by tourists due to safety concerns in the Michoacán region. However, the city itself is generally safe and offers an authentic glimpse into colonial Mexico.
What to Do:
- Admire the Morelia Cathedral: Dominating the city skyline, this stunning baroque cathedral is particularly breathtaking when illuminated at night.
- Taste the Local Sweets: Morelia is known for its traditional sweets, like ate (fruit paste) and gaspachos (fruit salads with chili and lime).
- Explore Lake Pátzcuaro: Just a short drive away, this beautiful lake is home to traditional Purépecha villages and the famous Day of the Dead celebrations.
6. Campeche: The Walled City by the Sea
Campeche, a coastal city on the Gulf of Mexico, is a stunning blend of history, architecture, and tranquility. With its pastel-colored colonial buildings and impressive fortifications, Campeche feels like stepping into a time capsule.
Why It’s Underrated:
Unlike its more famous counterparts, Campeche remains under the radar, making it a perfect destination for those seeking to escape the crowds. Its well-preserved walled city, a UNESCO World Heritage site, is an enchanting place to explore.
What to Do:
- Walk Along the Malecón: Campeche’s seafront promenade offers stunning views of the Gulf, perfect for a leisurely evening stroll.
- Explore the Forts: Discover the city’s history of pirate attacks at the Fort of San Miguel and Fort of San José, which offer panoramic views of the coastline.
- Savor Seafood Delights: Campeche’s coastal location means fresh seafood is a staple. Don’t miss dishes like pan de cazón (a layered tortilla dish with shark meat).
7. Puebla: Mexico’s Culinary Capital
Often bypassed for Mexico City, Puebla is a vibrant city known for its rich culinary heritage, stunning Talavera pottery, and beautiful colonial architecture. The city’s unique blend of Spanish, indigenous, and Arab influences make it a cultural melting pot.
Why It’s Underrated:
Puebla’s proximity to Mexico City means it’s often seen as a day-trip destination rather than a city worth exploring in its own right. However, with its stunning cathedrals, lively markets, and culinary prowess, Puebla deserves much more than a passing glance.
What to Do:
- Try the Mole Poblano: Puebla is the birthplace of mole, Mexico’s most famous sauce made with over 20 ingredients, including chocolate, chili peppers, and spices.
- Admire the Baroque Architecture: Puebla’s historic center is filled with beautiful churches and buildings adorned with colorful Talavera tiles.
- Visit the Great Pyramid of Cholula: Just outside the city, this massive ancient pyramid offers stunning views of the surrounding area and the Popocatépetl volcano.
8. La Paz: Baja’s Tranquil Capital
Often overlooked for Cabo San Lucas, La Paz is the laid-back capital of Baja California Sur, known for its stunning beaches, marine life, and serene desert landscapes. This city offers a perfect blend of adventure and relaxation.
Why It’s Underrated:
While most travelers flock to Baja’s more famous resorts, La Paz remains a tranquil escape, perfect for those seeking natural beauty without the crowds. From snorkeling with whale sharks to exploring the nearby islands, La Paz offers unparalleled outdoor experiences.
What to Do:
- Swim with Whale Sharks: From October to April, you can swim alongside these gentle giants in the warm waters of the Sea of Cortez.
- Explore Espiritu Santo Island: A UNESCO Biosphere Reserve, this island is home to pristine beaches, snorkeling spots, and playful sea lion colonies.
- Stroll the Malecón: La Paz’s waterfront promenade is perfect for sunset walks, lined with sculptures and lively restaurants.
Tips for Exploring Mexico’s Underrated Cities:
- Travel Off-Season: Visit during shoulder seasons (late spring or early fall) to avoid the crowds and enjoy more pleasant weather, especially in coastal cities like La Paz and Campeche.
- Learn Basic Spanish Phrases: While English is spoken in many tourist areas, knowing a few basic Spanish phrases will greatly enhance your experience, especially in less touristy cities.
- Try Local Cuisine: Each city boasts unique regional dishes. Dive into the local food scene and don’t hesitate to try street food or visit traditional markets for an authentic taste of the city.
- Respect Local Customs: Mexico’s smaller cities are often deeply rooted in tradition. Be mindful of local customs, especially when visiting religious sites or attending local festivals.
- Support Local Artisans: From Oaxaca’s vibrant textiles to Morelia’s handcrafted sweets, buying directly from local artisans helps support the community and ensures you’re taking home a truly unique souvenir.
- Be Aware of Safety Guidelines: While most of these cities are safe for tourists, it’s always wise to stay updated on travel advisories and follow local guidance, especially when exploring remote areas.
- Embrace the Slow Pace: Mexico’s underrated cities often have a more relaxed vibe compared to major tourist hubs. Take your time to soak in the sights, sounds, and flavors—slow travel is key to appreciating these treasures.
Rediscovering Mexico One City at a Time
The allure of Mexico lies not just in its famous landmarks and vibrant beach towns but also in the less-explored cities that offer a quieter, more authentic charm. Mérida’s sunlit streets, Oaxaca’s artistic soul, Querétaro’s refined elegance, and the coastal calm of La Paz—all these places invite you to step off the beaten path and into a world where tradition, history, and modernity coexist in beautiful harmony.
These cities remind us that sometimes, the most rewarding travel experiences aren’t found in guidebooks or travel brochures but in the unexpected detours and hidden alleys of places that may not yet have found their way onto the global stage. So pack your bags, bring your sense of adventure, and get ready to discover the underrated gems of Mexico—you might just find your new favorite destination.
