Chart-topping Artists and Producers Share Secrets Behind Their Success at BMI’s “How I Wrote That Song®” Panel During Billboard Latin Music Week

In a vibrant celebration of creativity and cultural fusion, the BMI panel “How I Wrote That Song®: The Urban and Música Mexicana Edition” took center stage on October 15 at The Fillmore in Miami Beach, leaving fans and industry insiders buzzing with excitement. The event, held as part of Billboard Latin Music Week, featured a powerhouse lineup of musical visionaries from the ever-evolving urban and Música Mexicana genres.

This star-studded panel featured some of the most talked-about names in the industry, including the genre-bending singer-songwriter Armenta, multi-talented producer Caleb Calloway, urban-alt rapper Álvaro Díaz, the soulful singer-songwriter Alexis Fierro (better known as Chachito), and hitmaking producer Albert Hype. Together, these artists and producers offered an unfiltered glimpse into their creative processes, personal stories, and the intricacies of crafting hits that transcend borders and language barriers. BMI’s Vice President of Creative, Latin, Jesus Gonzalez, acted as the moderator for the discussion, seamlessly guiding the conversation through a rich blend of humor, insight, and candid reflection.

From Humble Beginnings to Chart-Topping Hits

As the panelists shared their journeys, one recurring theme echoed throughout the evening: the importance of staying true to oneself. Each artist had their own unique story to tell, shaped by a rich tapestry of influences that span different cultures, musical genres, and personal experiences. For Armenta, her early years spent soaking up the rhythms of traditional Mexican folk music alongside modern urban beats have given her a distinctive edge in the industry. “I’m constantly trying to mix my roots with something new,” she shared with the audience, adding, “That’s where the magic happens.”

Likewise, Caleb Calloway, who has worked with heavy hitters in the urban music scene, revealed that growing up in a multicultural environment gave him a diverse palette to work from. “I pull inspiration from everything,” he explained. “From reggaeton to trap to salsa—it’s all in the mix.” Calloway’s approach is evident in his work with top-tier artists across multiple genres, and his versatility has made him one of the most sought-after producers in the business today.

Urban-alt rapper Álvaro Díaz, known for pushing boundaries in Latin urban music, spoke passionately about the power of collaboration. “When you get in the studio with people who challenge you, who bring something different to the table, that’s when you grow as an artist,” he said. Díaz’s bold style, which merges hip-hop, reggaeton, and alternative influences, has garnered him a loyal fanbase and critical acclaim.

For Alexis Fierro, aka Chachito, staying grounded and remaining authentic to his Mexican roots has been a cornerstone of his success. Fierro’s raw, heartfelt lyrics resonate deeply with fans of Música Mexicana, and his rise to fame has been driven by his ability to weave personal stories into his music. “I want people to feel something when they hear my songs,” Fierro said, “whether it’s joy, sadness, or nostalgia. Music should always make you feel.”

Persistence and Networking

While musical talent is undoubtedly a key ingredient in their success, the panelists made it clear that persistence and networking are just as important. Throughout the discussion, each artist stressed the value of pushing through the inevitable challenges that come with pursuing a career in music.

“Don’t give up when it gets hard,” Díaz advised, reflecting on his own struggles early on in his career. “There will be moments when it feels like no one’s listening or caring, but you have to keep going.”

Albert Hype, a hitmaking producer who has worked with some of the biggest names in the urban and Música Mexicana scenes, echoed this sentiment, noting that building relationships is crucial to breaking into the industry. “The people you meet along the way are just as important as the music you create,” Hype explained. “You never know who’s going to be the person that helps you take that next big step.”

The panelists also emphasized the importance of being open to collaboration and embracing a variety of perspectives. “Working with other people brings new energy and new ideas,” Armenta said. “That’s what makes the music fresh and exciting.”

A Celebration of Musical Fusion and Diversity

At its heart, the panel was a celebration of the rich diversity of urban and Música Mexicana genres, and how the younger generation of artists is shaping the future of Latin music. The fusion of traditional and modern influences has given rise to a fresh wave of genre-defying music that is captivating audiences worldwide. From the raw, emotional storytelling in Música Mexicana to the energetic beats of urban music, these artists are proving that there are no limits to creativity.

“The beauty of music is that it’s always evolving,” said Jesus Gonzalez, closing the panel. “And what we’re seeing now is a new generation of artists who are redefining the sounds of their genres while staying true to their roots.”

As Billboard Latin Music Week heads toward its grand finale on Friday, October 18, the “How I Wrote That Song®” panel has set the tone for what promises to be an unforgettable conclusion. Throughout the week, Miami Beach has been abuzz with energy as artists, producers, and fans from across the globe gather to celebrate the vibrant and dynamic world of Latin music.

From exclusive performances and insightful panels to networking opportunities and unforgettable moments, this year’s Billboard Latin Music Week has showcased the incredible talent and innovation within the Latin music community. For those lucky enough to attend, it’s clear that the future of Latin music is brighter and more exciting than ever before.