How a Sleepy Mexican State is Buying Its Way Into the Surf Big Leagues
Colima boosts surf tourism with high-stakes summer tournaments, $450K prizes, and international athletes to spotlight Mexico's hidden wave paradise.
Forget Waikiki. Forget Malibu. This July, the real surf action is going down in Mexico’s sleepiest coastal gem—Colima—where the government is betting big on gnarly waves, international talent, and cold hard cash to put this Pacific paradise on the map.
The state’s tourism brass, led by Governor Indira Vizcaíno Silva, is pulling out all the stops to turn Colima into Mexico’s next surf mecca. Their playbook? A high-energy, two-tournament summer slate in the laid-back but wave-crushing town of Manzanillo, where pros and amateurs alike will battle it out for glory—and a hefty chunk of a 450,000-peso prize pool.
