How Ensenada's Diverse Events Put it Firmly on the Tourist Map
Over 120 events (whales, wine, races) lure ~260k visitors (MX/US), driving huge economic gains (>332M pesos in Q1). Baja city bets on non-stop action to become a year-round party destination and economic powerhouse.
Forget the siesta, Ensenada's throwing a year-long fiesta! This Baja California hotspot, known for its fish tacos and pounding surf, is ditching any sleepy seaside rep and going full throttle with a massive blitz of over 120 events designed to put it squarely on the global tourist map – and make some serious bank while doing it.
City bigwig Andrés Martínez Bremer is crowing about a plan to pump up the local economy by basically never letting the party stop. He calls it a "continuous promotion policy," backed by local businesses and City Hall, aimed at boosting "the entire value chain." Translation: keep the tourists coming and the cash flowing, from the taco stands to the fancy hotels. And guess what? It looks like it's working.
