Los Cabos to strengthen tourism with festivals and concerts

Tony Rodriguez, representative and tourism promoter, announced that there are proposals to strengthen tourism in the destination and bring those who like to enjoy music festivals held by major international artists, which will be the hook for their fans to come to the destination, guests who will leave a significant economic benefit since this type of guest will seek other experiences beyond good music, sun and beach.

He indicated that he has been working with the president-elect of Los Cabos, Oscar Leggs Castro, to look for strategies to strengthen the spring breaker segment, in addition to considering other types of tourism, in this case, the likes of concerts of renowned artists, festivals that take place in other beach destinations such as Puerto Vallarta, Jalisco, and Cancun Quintana Roo, only Los Cabos was missing.

Similarly, he said that there are already proposals to bring 2 concerts at the end of this year and 8 more in 2022, so apart from Spring Break, 4 companies will join to make these festivals in Cabo San Lucas, another segment of tourism that will leave the important foreign exchange.

"One of the ways that is going to work and that is going to be the strong one is that we are going to bring the artists and formulate a trip for them, not for us as a company, in which the big stars will pull their fans and sell them the festival instead of us going out as a company. That kind of festival is very different from what they are used to here at Spring Break, because, it's people from 26 to 60 years old, tourists very different from what Los Cabos is used to".

He indicated that the November festival will be a Reggae event for tourists from 35 to 60 years old, and in December the presentation of a DJ focused on people from 30 to 40, the intention is to bring to Los Cabos all types of tourism, both medium and high level, the market segment will seek other experiences beyond the sun and beach.