Luxury car sales in Mexico are at their lowest level

In June 2022, 2,226 luxury cars were sold in Mexico, 23% less than in the same month of 2021, which is also the lowest figure since 2005, the year in which records have been kept. The figure for April 2022 is even 10.2% lower than that of April 2020, the year in which the effects of the pandemic caused the collapse of high-end car sales by registering a reduction of 46.4%, the largest contraction until then, according to information from the Mexican Association of the Automotive Industry (Asociación Mexicana de la Industria Automotriz).

In the accumulated period from January to June, sales amounted to 14,246 luxury units, 5.6% less than in the same period a year earlier. Compared to previous years, this figure is also the lowest for any similar period since 2005. The best year for luxury car sales in Mexico for a similar period was 2016, with 5,864 units sold in the month and 32,157 in the first six months of the year.

By brands, in the sixth month of 2022, the German Audi led the sale of luxury cars in the Mexican market with 426 units, 12.2% less than a year earlier, although in the accumulated for the first half of 2022, sales reflect a greater contraction, falling 26.9%, compared to the same period of 2021.

Second place in sales went to Japan's Toyota with 393 units, which was 39.5% less than a year earlier, and third place went to Mercedes Benz with 312 units, 38.7% more than a year earlier.

Traditionally, the luxury car market has been led by Toyota, and the accumulated figures for the first half of 2022 confirm this, since it accounted for almost one-third of this market (28.9%), with Audi in second place with 14.5%.

By country of origin, 96.6% of luxury cars sold in Mexico are imported. The companies with the highest share are Germany with 28.0%, followed by the United States with 26.5%, and the United Kingdom with 12.6%; these three countries account for 67.2% of luxury automobiles in Mexico.