Mexico Eyes Major Tourism Growth with $700 Million Investment in Cancún’s Ecotourism and Hotel Infrastructure
Mexico's tourism sector sees major boost with $700M investment from Grupo Xcaret announced at Cancún Travel Mart. Event draws 23 countries, expects $4.9B in deals. Government focuses on sustainable growth, international promotion, and women's leadership in tourism industry.
In a bid to solidify Mexico's standing as a global tourism heavyweight, Secretary of Tourism Josefina Rodríguez Zamora and Quintana Roo Governor Mara Lezama Espinoza inaugurated the 36th edition of the Cancún Travel Mart, a flagship international event aimed at fostering new partnerships and investments in the sector. The opening ceremony heralded a significant announcement by Grupo Xcaret: a $700 million commitment to expanding its hotel and ecotourism facilities. This ambitious project is set to generate an initial 1,600 direct jobs, underscoring Mexico’s strategy to align economic growth with environmental sustainability in the tourism sector.
The Cancún Travel Mart has once again brought together industry leaders from 23 countries, including the United States, Canada, Spain, China, and Brazil. It offers a robust platform for establishing new commercial alliances, with anticipated sales potentially reaching $4.9 billion by 2025, inclusive of seasonal transactions. Secretary Rodríguez Zamora noted the event’s critical role in promoting Mexico’s diverse tourism landscape, calling it “a business platform that unites national and international stakeholders across the tourism ecosystem—hotels, travel agencies, airlines, and tourist service providers—with prominent buyers from around the world.”
