Peso Pluma Crowned King of Musica Mexicana at Glitzy BMI Awards Bash

Forget the quiet revolution. Peso Pluma’s rise has been a full-blown, chart-conquering, bélico explosion. This isn't just a story of musical success; it's a cultural phenomenon, a seismic shift in the landscape of Música Mexicana that's reverberated across the globe. And BMI is taking note.

On Thursday, March 6th, at the glittering Fontainebleau Coastal Convention Center in Miami Beach, Peso Pluma will be crowned the BMI Champion at the 2025 BMI Latin Awards. It’s a fitting tribute to an artist who has “not only reshaped the landscape of Música Mexicana but also propelled it onto the global stage,” as Jesús Gonzalez, BMI Vice President, Creative, Latin, so eloquently puts it. This isn't just a pat on the back; it's an acknowledgment of the sheer force of nature that Peso Pluma has become.

The numbers speak for themselves. Over 45 million monthly Spotify listeners. The first Mexican artist to conquer the platform’s Daily Top Artists Mexico chart. A GRAMMY® win for Best Música Mexicana Album in 2024 for GÉNESIS, an album that “broke streaming records.” And let’s not forget the four Latin GRAMMY® nominations this year, including a nod for Record of the Year. ÉXODO, his chart-topping, GRAMMY®-nominated sophomore album, cemented his status, not just as a hitmaker, but as a force to be reckoned with. The accompanying 35-stop U.S. tour? Just another testament to his meteoric trajectory.

But Peso Pluma’s influence extends beyond the streaming charts and award ceremonies. He's a cultural ambassador, a pioneer who's flung open the doors for a new generation of artists. And that's where Tito Double P enters the narrative.

This rising star from Tepic, Nayarit, Mexico, will receive the BMI Impact Award, a recognition of his contribution to Peso Pluma’s success and his own burgeoning career. Tito Double P, with his “unique acelerado bélico sound,” is a testament to the ripple effect of Peso Pluma's influence. His viral hit “DEMBOW BÉLICO” catapulted him into the spotlight, and collaborations with Peso Pluma on tracks like “Gavilán II,” “La People,” and “La People II” have only amplified his reach.

His debut album INCÓMODO stormed the charts, achieving the number two spot on Spotify’s Top Albums Debut Global and Top Albums Debut USA, and topping Billboard’s Top Latin U.S. Albums. As Gonzalez notes, BMI is “excited to celebrate [Peso Pluma’s] success alongside Tito Double P, whose dedication and talent have played a key role in Peso Pluma’s journey, while also marking the beginning of his own impressive career.”

This year’s BMI Latin Awards isn't just a celebration of individual achievements; it's a testament to the power of collaboration, the dynamism of a genre, and the unstoppable force of a bélico beat revolution. It’s a story of two artists, one already a titan, the other a titan in the making, both shaping the future of Música Mexicana. And it's a story that's just getting started.