Social Media Dominates Mexican Media Landscape

Social media is the primary source of information for Mexicans, especially youth. Centennials, born after 2000, dominate digital platforms, consuming and creating content rapidly. Traditional media struggles to compete as internet usage skyrockets.

Social Media Dominates Mexican Media Landscape
Social media remains the main source of information for Mexicans. We spend eight hours and 53 minutes a day browsing the internet; TikTok and Instagram are the most consumed by young people.

Social-digital networks are the main source of information for youth and all Mexicans, due to the lack of balance of people to obtain information through other means such as television, radio, written press or books, in addition to the lack of media literacy and the financial or credibility crisis that some traditional media are experiencing.

This is what Luis Ángel Hurtado Razo, an academic from the Faculty of Political and Social Sciences (FCPyS) of the UNAM, explains, who highlights that these elements make the ideal environment for the Internet and its online platforms to have that presence.