The Engine of Mexico’s Economy: How Tacos, Festivals, and a Greased Pig Keep the Lights On
Mexico’s tacos, festivals and crafts aren’t just cultural gems—they fuel 2.9% of GDP (815B pesos) and 1.5M jobs. Heritage like Day of the Dead, rain rituals and artisanal crafts prop up the economy, proving tradition can be a financial powerhouse.
You might think the backbone of Mexico’s economy is oil, tequila, or the relentless march of sunburned tourists clutching margaritas. But you’d be wrong. No, the real powerhouse here isn’t drilled, distilled, or slathered in sunscreen. It’s something far more slippery, vibrant, and delicious: intangible cultural heritage. That’s right. We’re talking tacos, fiestas, and rituals so ancient they make your grandma’s fruitcake recipe look like a TikTok trend.
Let’s start with a confession. When I hear the words “intangible cultural heritage,” my brain usually checks out and starts wondering if there’s a biscuit within reach. But Cristina Amescua Chávez, a researcher at Mexico’s National University, is here to slap us awake. According to her, ICH is the glue holding society together—a mix of traditions, dances, food, and beliefs that make Mexicans go, “Sí, esto es nuestro” (Yes, this is ours).
