The Future of Bloggers and Copywriters in an AI-Driven World

Artificial intelligence’s (AI) rapid advancement is reshaping numerous industries, including the bustling world of content creation. Professional bloggers and copywriters find themselves competing against AI tools that are becoming increasingly complex and capable of generating factually and grammatically correct content. Many bloggers and copywriters fear the future, believing tools like ChatGPT threaten their jobs. Is that threat legitimate? Let’s pull back the curtain and find out.

The Current State of AI in Content Creation

As someone who has worked in content creation for the best part of 15 years, I have seen AI make significant strides in my chosen industry. Tools like ChatGPT and Google’s Gemini have demonstrated their ability to write coherent articles and blog posts. Sports and gaming are my specialised subjects, but I have work published across a wide range of subjects, from the best online tennis betting sites to kayaking holiday destinations and from health and fitness to gardening and DIY.

An increasing number of websites I write for have published content that is obviously created by AI. The AI-writing tools can produce thousands of words in a few seconds and are surprisingly accurate, with some mimicking human writing styles. However, any experienced blogger or copywriter can currently spot AI-generated content from a mile away.

The speed at which AI can produce content and the fact even the free versions of these tools produce content of a decent standard means more webmasters are turning to AI for their content needs. A 2021 report by Statista shows the AI content creation market is worth approximately US$2.96 billion and is projected to grow to US$8.53 billion by 2025.

The Impact of AI on Bloggers and Copywriters

Although AI is capable of creating coherent, factual content, it lacks the human element that makes human-written content stand out from the crowd. Humans can be creative, show empathy, and have a nuanced understanding of a subject full of depth and colour. At present, AI lacks these skills, and readers still value authentic stories or unique perspectives with the occasional splash of subtle humour that only a human can produce.

The content industry has always been awash with bloggers and copywriters willing to sell themselves short, i.e., charging small fees for their writing, hoping to garner repeat business. As someone who has hired writers for numerous projects, I can categorically state that, in the content world, if you pay cheap, you pay twice.

AI is rapidly filling the space previously occupied by writers prepared to undercut seasoned bloggers and copywriters. You could say it separates the wheat from the chaff, leaving a potentially lucrative market for those producing high-quality, human-written content. This very website prides itself on being 100% human written, with more and more websites using this as a unique selling point (USP). If your writing is high-quality and personalised, AI will not be taking your job just yet! In fact, it’s likely that your human skills may even result in your venture becoming more profitable.

Embracing the AI Revolution

Humans tend to react negatively to things that they perceive as a threat, often attempting to shoot them down and discredit them. This is a natural reaction that is built into us to protect us from danger. However, if you are a blogger or a copywriter, instead of fearing AI tools, learn about them and harness their power to improve your content and lessen your workload.

Have I ever used AI when creating content? I would be a liar if I said no. I do not use AI to write articles, but such tools frequently help me in the planning and editing stages. For example, I use Grammarly to check my work for spelling and grammatical errors. This powerful AI tool enables me to thoroughly edit any work before submitting it to an editor or webmaster, ensuring it is error-free.

Furthermore, AI is an ally when writing about a subject I am unfamiliar with. For example, I may receive a brief for an article about the best left-handed guitar players, a subject I have zero experience with. Typing a quick prompt into a tool such as ChatGPT brings up a plethora of information I can then fact-check before writing my piece, knowing my content will be unique and free from plagiarism.

Additionally, AI-powered tools come into their element when it comes to research. Instead of spending countless hours scouring the internet for facts and figures, I can ask AI to provide me with ten facts about a subject. This drastically reduces the time spent researching, allowing me to spend more time on the nitty-gritty of writing articles.

The Future Landscape

Let’s not beat around the bush here—AI will only improve as technology advances. It will become increasingly challenging to differentiate between the content a human or a machine has produced. That said, humans will always have a key role because no amount of programming can reproduce the human element in the written form of content.

We will likely see a more collaborative dynamic between man and machine, where AI handles the heavy lifting of data processing, research, and basic content generation, while humans focus on proving creative flair, emotional depth, and key insights. I frequently have clients asking me to alter AI-generated content so it reads in the website’s tone of voice or feels more human; I fully expect this area of my role to increase over time.

We will also see more credit given to websites free from AI-generated content and using humans to write articles and other copy. Everyone knows Google is the daddy regarding search engine results pages (SERPs), and they have already started to combat the swath of websites that are reliant on AI by downgrading them in SERPs and giving more credit to human-written content. This trend will continue and accelerate, exponentially increasing the value of human writers.

In Conclusion

AI is here to stay. Bloggers and copywriters have two choices: They can either bury their heads in the sand or embrace the technology and use it to their advantage. Those in the second camp will enhance their craft and remain vital contributors to the content creation world. The threat of AI to content-related jobs is real, but the potential for it to become a powerful ally is even greater.