Tulum Biz Turns Ugly Ad Banners Into Stylish Bags
Tulum's Lonitas recycles used ad banners from big brands (Coca-Cola, etc.) into backpacks and bags. This circular economy project gives waste a second life, reduces landfill plastic, employs local families, and pushes brands toward sustainability.
Let's face it, those giant vinyl advertising banners hawking everything from soda pop to online shopping are an eyesore, and once the campaign's over? They become mountains of useless plastic crap destined to choke landfills for thousands of years.
But hold your eco-outrage! Down in the trendy beach town of Tulum, one sharp outfit is flipping the script, turning yesterday's garbage into today's must-have accessories.
